July 20, 2023 News & Press Releases

Virginia Democrats Unveil Biggest, Earliest Voter Turnout Project Ever: The Majority Project

by Democratic Party of Virginia

RICHMOND, VA – Today, Virginia Democrats unveiled the biggest, earliest voter turnout project in Virginia legislative history – The Majority Project. The combined effort of the House Democratic Caucus, Senate Democratic Caucus, and the Democratic Party of Virginia is an unprecedented coordinated effort, utilizing every available medium to drive absentee and early voting for the 2023 state legislative elections. The program began its work in May of 2023 and is formally launching today. 

The Majority Project has over 100 staff members already in the field in districts across the Commonwealth. The seven-figure early and absentee vote effort includes a state of the art “relational organizing” program, a robust field program, and a combination of collaborative door-to-door and phone-to-phone efforts designed to get Democrats to the polls in record numbers this November.

This program builds on already-energized Virginia voters. After the overturn of Roe v. Wade last year, hundreds of thousands of Virginians got engaged and signed up for the Permanent Absentee Voter List. The Majority Project kicked off the earliest voter turnout operation in Virginia history to warn voters of what’s at stake if MAGA extremists take full control of Richmond, including the very real threat of an abortion ban.

“The Virginia Democrats’ campaign launched on a scale that has never been seen before in the Commonwealth,” said House Democratic Caucus Leader Don Scott. “Democrats have been ahead of the curve on early and absentee voting for years now, and that is because we are investing in people over corporations and standing up for women’s rights and the rights of Virginians all across the Commonwealth. We’ve already got people hitting the doors everyday hearing from Virginians which issues matter most to them, and we’re going to keep up that work and win in November.”

“This is about keeping rights in the hands of Virginians and not taking them away this November,” Senate Democratic Caucus Chair Senator Mamie E. Locke. “Senate Democrats are meeting voters at their doors on these key issues such as protecting reproductive rights, funding our public schools and our teachers, and preventing gun violence. Secure your vote is a fallacy because MAGA Republicans are determined to take away these very rights. Democrats want people to vote for candidates who are fighting for issues that matter to them. We will continue to push early voting in hopes to keep our Senate majority. This majority is the only thing standing in the way of Glenn Youngin and his MAGA Republican plan for our Commonwealth or should I say, Youngkin’s plan for our nation.”

“Our party is entirely unified in this unprecedented and laser-focused effort,” said DPVA Chairwoman Susan Swecker. “The Majority Project is a perfect example of how Democrats invest in the future of Virginia at every level. Across the Commonwealth, from local offices to the General Assembly, we’re working together to build a Commonwealth for everyone.”

House Democratic Caucus Chair Charniele Herring said, “Democrats have been fighting for voter access, made it a priority in the majority, and this campaign only highlights our commitment. We’ve got a winning slate of brilliant candidates across the Commonwealth, a fully equipped staff already doing the work to back them up, and the support and momentum of voters all across the Commonwealth. Virginians are motivated to show up and elect legislators who will safeguard access to abortion, fully fund our public schools, and fight for hardworking Virginians.”